How to implement SAFE Search Engine Optimisation
When it comes to SEO, many people are sceptical about whether the tactic is ‘safe’ or if it can damage your website. Unfortunately, there is no simple answer to this as it purely depends on the strategies you or your SEO Hertfordshire Agency takes while implementing SEO on your website. Search engine optimisation can be done safely, in a way where there is 99% chance that it will not hurt your website, however, this way is also the longest and takes the most amount of individual effort.
Many SEO ‘experts’ who advertise a quick way to the top of the SERPs (Search engine results page) are most probably employing some type of dangerous, black-hat SEO and while it may work now, there is a large chance that Google will make a change which effectively breaks that tactic. Dropping your website below your competitors.
So how can you ensure that your strategy is safe? In short, you can’t, unless you are implementing SEO yourself. The thing is that you cannot ask your SEO agency for an exact blueprint of what they’re doing and how they are doing it. Just like you cannot ask Coca-Cola for their secret formula. There needs to be a level of trust between you and your employed SEO agency, otherwise, the relationship will not work. There are a few clues that can help you make up your mind as to whether the strategies being employed are in fact safe.
You see a large number of social profiles being created and actively used to engage with your audience. Social profiles are some of the most trusted websites on the internet and therefore, are very VERY safe.
Search engines look at what websites are linking to you (recommending you). If they see a bunch of trusted sites like Twitter and Facebook, they will know your website is to be trusted and will, therefore, move you closer to your goal – higher rankings. Better, safe links mean better SEO.
Blog comments and engagement are a way of showing the search engines that there are people actually talking about you and engaging with your company. This can be very powerful as the likes of Google will see you as an authoritative site in your niche, again, moving you up the ranks.
More natural traffic:
More natural traffic is very good in the eyes of Google. It again shows that people are talking about you and actually going to you for information and services. This gives them even more of a reason to push you up the ranks as there is a bigger demand for your website.
Google Loves Google:
If you see a lot more work being done on Googles platforms like Google+ and YouTube, you can be sure that you are in good hands. Google loves nothing more than itself, which is why it is such a powerful and safe SEO tactic to utilise Google for your SEO. Upload YouTube videos and post and engage with your audience on Google+ and you will have an iron curtain around your website.